On February 2, 2011, social bookmarking site Reddit announced that it received 1 billion pageviews in January. That means the average website builder running a free website can now get access to 1 billion people each month by making social bookmarking a key part of their overall online marketing plan.
According to Reddit’s announcement, there are only approximately 100 sites on the whole web that can claim to receive 1 billion monthly pageviews. And here is a social bookmarking site that’s done it. Why is this? Why are social bookmarking sites so popular? What makes them so valuable to visitors-and, by consequence, to a website building community or website builder like you?
The value of social bookmarking sites to visitors is the value of personal recommendations. People go to social bookmarking sites like Reddit and StumbleUpon to search for content other people like them have already given their approval. Rather than rushing to Google, Yahoo or Bing anymore and calling up search results ranked by factors that may or may not have anything to do with what they’re looking for, today’s wise web surfers flock to social bookmarking sites to get more human-centered search results-that is, those useful, quality web pages that people have already saved you the trouble of culling from the mountain of material claiming relevance to the same subject matter.
Social bookmarking is a vital part of online marketing for every website builder looking to attract attention in this maelstrom of content. When easy-to-use advanced website building tools are so readily available that anyone and everyone can have a professional-looking free website up and running in no time, the only way to keep visitors coming to your site instead of the others is to go where the visitors are looking for content like yours that has already been vetted by other people like them.
It doesn’t matter whether you’re selling products, services or information, getting high-ranking web content onto social bookmarking sites like Reddit is the most targeted way currently available to drive interested traffic to your free website or website building community that leaves nothing to chance.
Pete Moore is Co-Founder of award winning website builder, ezweb123.com (http://www.ezweb123.com).