Tech-Seeker

The internet has exceeded 200 million websites and there are at least 25 billion pages on the web. That mentioned it sounds nearly impossible to make your site noticed, but thankfully social media giants like Facebook and StumbleUpon create social media traffic to shine some light upon the dim lit situation. Traffic is what it is all about, ask anyone with interest in online affiliate marketing.

With the importance of social media traffic on the rise it would go without saying that we focus our attention on Facebook. However, much to our surprise StumbleUpon has surpassed Facebook as the top source for the social media traffic in the US according to figures by StatCounter. StumbleUpon is responsible for 43% of social media traffic which comes to about 700 million page views. While Facebook accounted for 38% of page view referrals.

Social media traffic is measured by calculating the share of traffic sent out from seven of the largest social media outlets, these include StumbleUpon and Facebook as well as YouTube, Twitter, Reddit, MySpace and also Digg. StumbleUpon is a social or content discovery channel were as the other social media giants are classified as social networks. The surprise behind StumbleUpon’s success is very much in its size. It has 13 million users compared to the 500 million users on Facebook. This however does not reflect the actual traffic to StumbleUpon but rather the social media traffic to other websites.

A writer for Adotas said that the difference between StumbleUpon and Facebook is that if Facebook is where people converse, then StumbleUpon is where they find the topics to fuel the conversation. Just like the importance of good affiliate marketing software, social media traffic could make a site go from zero to hero. StumbleUpon’s internal teamwork could very well be one of the major reasons the discovery engine has got the wherewithal to steam past its competitor, Facebook, on the highway race of social media traffic.

Arné Dunckers is a marketing enthusiast and passionate about all things online. She has an insatiable thirst for social media and is a digital marketer at MediaDigitalAgency, which is a one stop agency that caters for all aspects of online marketing. Arné is a self proclaimed wine connoisseur and also writes for her personal blog. She eats, drinks and breaths affiliate marketing, brand presence and online PR.
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Hot StumbleUpon Hits 1 Billion Stumbles Per Month

StumbleUpon is hot. The discovery and recommendation engine that makes web browsing a lot like channel surfing just announced it’s now handling 1 billion stumbles per month.

On top of that impressive number, StumbleUpon just closed a second round of funding in March, wrapping up $17 million of series B financing.

That 1 million stumbles-per-month statistic represents explosive growth, especially when you consider that since just a month ago, that number has grown by 200 million, judging from the fact that StumbleUpon publicized 800 million stumbles just last month, according to Business Insider.

Why is StumbleUpon growing so fast? In my opinion, because it’s fun. Moments of serendipity run rampant as you click the Stumble button to go to the next selected site, and every site you see is picked because of the detailed preferences you indicate in your profile. It gets even smarter about your preferences as you vote for sites by clicking either a thumbs-up or thumbs-down icon (Dell inspiron 1720 Battery life). And, because I’ve been using the service for the past six years, it’s gotten to know my preferences quite well, and its ability to predict what sites I’ll like has become positively uncanny.

In addition, it’s hard to tell you’re being advertised to, because StumbleUpon uses your same preferences to determine which paid sites to show you. I think any business model that can figure out how to advertise to people without them being aware of it has a great chance of survival.

User experiences with StumbleUpon:

Stan Dubin: I was a very active “Stumbler” back in 2009, but I’ve not done much with it since. I also felt the service itself was being displaced by Facebook, Twitter…the usual suspects. But reading here that they just hit a billion stumbles has me rethinking StumbleUpon. 

When I used it way back when, it was about 97% pleasure, 2% business and 1% when I couldn’t sleep so I’m not really sure what was happening on those stumbles.

Steve Welton: I think it’s almost the equivalent of the original “channel surf”. The fact that we can socially share what interests us is even better. @StumbleUpon has big things planned we hear. THUMBS UP!

Nikos Chatzigeorgiadis: StumbleUpon is quite awesome. It is logical that it has so many users, it took them all from Digg! Digg used to be this fun also sometime, but now SU is the best and thats for sure! If you also have a site and you manage to make a good “discovery” then your site skyrockets!

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StumbleUpon is one of a number of social bookmarking sites. Social bookmarking is a way to collect and recommend favorite Web sites, photos and videos. As a member of StumbleUpon, you’ll become associated with a group of other StumbleUpon members that have the same interests as you. Members will be able to review Web recommendations that have already been deemed interesting and informative by other members of their own specialized online StumbleUpon group.

Submitting links is known as “stumbling.” After you stumble a Web site or other link of interest to your group, the group members vote according to their opinion of the content. StumbleUpon provides a special toolbar that enables members to cast a “thumbs up”, “thumbs down,” or a neutral vote for each stumble. The various links are displayed on the group’s StumbleUpon page in order of popularity among the group members.

Once you’re a member of StumbleUpon, it’s a good idea for you to build strong online relationships with others in the group. Your StumbleUpon online “friends” will be sharing stumbles with you, and vice versa. When you have a history of stumbling intelligent and interesting links, you will become a trusted contributor to the group.

Without blatantly advertising your business, you can let others know about your products and services, offer your expert advice, and give them helpful information. Build your reputation as a professional, and others in your group will respect your opinion and may become interested in your business.

When you are able to generate interest in your business, the members of your StumbleUpon community will visit your Web site and will quite likely stumble your site and blog. This is a good way for other StumbleUpon members to learn about your business and for you to receive feedback about your Web site and blog. It is possible for you to stumble your own site and blog, but it is not recommended, as other members will question your motivation for being a part of their online group.

The members of your StumbleUpon community will have interests and goals similar to your own. Reviewing the stumbles that your group rates as important will give you a good idea of what your customers and prospective clients are looking for. You will always have an updated list of blogs and Web sites that are of interest to your group, and this can be valuable information for the growth of your business.

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StumbleUpon is a social news community where members discover and share webpages. I actually use the site a lot myself and I love it because it’s so easy to bookmark my favorite articles and webpages that are relevant to my business. From a business owner’s perspective, this kind of service makes sense because information and the industry changes so fast that if you don’t have a way to keep track of all the information of what’s relevant to you, you’re going to be left in the dust.

In this article I’m going to break down the four pillars of StumbleUpon in regards to customer to communication, brand exposure, traffic to your site and SEO.

1. Customer Communication – StumbleUpon it is really not a tool that is useful for customer communications or customer interactions. There is a random chance of getting a message to your current customers in the StumbleUpon user base is growing every day. With that in mind, StumbleUpon really doesn’t compare to other social sites for customer communication. If I were to rank this category in terms of good, okay and bad, this category would get a “bad” rating.

2. Brand Exposure – Just in case you weren’t aware, there is a paid campaign with StumbleUpon. The paid campaign can be good for brand awareness especially after you have attempted to get free organic traffic to your homepage. You have the ability to target very accurately, but keep in mind that you’re paying a high cost for the paid campaign. In terms of readiness category, the brand exposure would get an “okay” rating.

3. Traffic To Your Site – What’s really nice about StumbleUpon is that it does a great job of driving traffic to your site. StumbleUpon is the social media equivalent of a traffic grand slam – it doesn’t happen often, but when it does, it’s huge! It’s a good idea to keep your discoveries diverse. You never know when you will get hundreds of thousands, even millions of visitors from StumbleUpon. Therefore, this rating is “good”.

4. SEO – Another strong point of StumbleUpon is there search engine optimization. It’s very good if your story makes it to the top page for its tag because StumbleUpon has a large user base. Many people can find your story and they can link to them. For vanity searches, your profile page ranks well too. Bottom line is that this category of search engine optimization would be ranked “good”.

By the way, if you’d like to see if your social media and digital marketing efforts are getting results for your business, get a free social media analysis today in just a few minutes time.Gerek Allen is a digital marketing specialist who helps businesses get results with their online marketing efforts.
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Considering buying an iPad?  Using StumbleUpon?  Then it may help your decision to know that StumbleUpon is one of the iPad’s official apps, right there in the iPad App Store.This means that nothing could be easier than installing StumbleUpon on your new device. And the best part is, it’s free.

The iPad itself is brand new, out of the box: It was officially released on April 3, 2010.

But what can you stumble? Does it stack up well against its traditional online counterpart?

Well, you can log in and stumble all your favorite topics and channels. You can do all the things you normally (and hopefully) do: Share stumbles, review pages, rate sites. It’s all synced!

The only drawback is, StumbleUpon for iPad is so new, there’s absolutely nothing searchable for “iPad” in the StumbleUpon Help Section archives yet. StumbleUpon hopes you’ll send in feedback, if you’ve got anything to say. But it’s already had 3 enthusiastic reviews and been customer-rated “Best so far” on Apple’s blog. (The StumbleUpon app is also available for the iPhone – but note that it requires “iPhone OS 3.2 or later”.)

The only restriction is that you must be “at least 17 years old” to download it. No big surprise there. And the only complaint so far is from someone who insists it won’t let you stumble Adult Content pages.

Apple’s sales for the iPad topped 3 million, the first day it opened its doors – and over 1 million apps were immediately downloaded.  (No word yet on which percentage comprised the StumbleUpon app.)  

There is also a shiny new StumbleUpon for iPad Facebook page, just waiting for feedback (with 1 monthly active user at time of writing, plus 17 fans).  That’s how new the iPad and its StumbleUpon app are.  (And it’s the perfect time to position yourself up there in the top 20!)

With the iPad itself,  there are some complaints about weak Wi Fi signals; and you might want to wait for that Web Cam to be included with the next generation iPad. But the StumbleUpon iPad app itself works competently.

And it gives the rest of us one more good reason to make sure our pages are mobile-compatible!

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