Tech-Seeker

Success Series #5 – Content Architecture

Green Host It recognizes that our success depends on your success so, as part of our core corporate culture, we provide all the tools you need to build, launch and manage a successful web-based business – including the information you need to do it RIGHT!

So welcome to the fifth in our series of “how-to” articles on topics related to web success. We’ll keep it simple, eliminate the techno-babble and provide, not only the tools, but the know-how to achieve web success.

Your success is our success.

#5 What Is Content Architecture?

Pretty simple, at least in theory. Content architecture is how you arrange the different types of content within the totality of your web site. Sounds easy enough but get it wrong a KABLOOEY! There goes your vision of web site success.

In our last piece, we discussed web site navigation. Navigation does a couple of things: (1) it directs visitors to the specific information they’re looking for (a real time-saver) and (2) it creates a hierarchy of information – a rank of what you (the site owner) consider the most important text, the next most important text, right on down the line.

So, by definition, the most important web site content appears on the navigation bar as separate links to different zones of the site. By clicking on one of these primary links, visitors know they’re going to learn about A or B or even C.

Types of Site Content

There are three basic types of web site text used by almost every well-designed, successful web site:

the appeal (including sales copy, order information, etc.)
informational content (a good will builder and search engine spiders love straight up informational copy)
informational copy used as sell copy (a hybrid that provides practical information but is ultimately designed to push the visitor to perform the most desired action.) Typically, this hybrid type of content provides just enough solid information to equip the reader to determine that he needs help. Call the web site owner. Call you!
Contact information is critical.

Most web sites (pre-’08) use a single “Contact” or Contact Us” link off the home page navigation bar, placing contact as a high priority, de facto. However, why limit contact information to a single page. You never know when or what is going to flip the switch and convert a visitor to a buyer, so make it easy for them to contact you. Provide contact information on every page. (This is also essential for local search through search engines.)

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What Web Site Content Goes Where?

You never know who’s going to show up at your digital doorway. It could be a third-time visitor ready to make that purchase or it could be a first-time visitor just doing a little comparison shopping.

So, let’s start with the home page – the first page visitors often see. Think of it as the front door to your web site. Therefore, it should be :

welcoming
comprehensible
simple (real simple; one recently viewed web site had 19 links off the home page, requiring site visitors to decide among 19 options. Too complicated.)
informational (if all they see is page after page of hype, like a Glazier-Kennedy long-form sales letter, a lot of visitors are going to bounce.)
client-centric (it’s not about you; it’s always about the visitor. What can you do for her? How does your web business meet his objectives. Take yourself and your site objectives out of all content. It’s never about you.)
curious (good site text piques the curiosity of the site visitor and pulls her deeper into the web site)

Landing Pages

Any page of your web site (there are exceptions, i.e. search engines don’t index “contact pages” as a rule) can be the first page a visitor sees, so consider each landing page a mini-home page.

Landing pages are often the first pages visitors see when they click on a navigation tab. Ask you programmer to add HTMLtags with relevant keywords to each landing page within your site. These pages will be spidered and will appear in search engine results page.

They also create more doorways to your web site.

Content Hierarchy

Even elephantine search engines have limited resources. Even Google gets so much bandwidth to access and index millions of web sites daily. So, the placement of certain content in upper-tier locations “tells” visitors AND search engine bots that this is important.

Submit a site map to the major search engines inviting them to visit your site and see all of that wonderful information content on your site blog. Search engines are designed to deliver the most relevant results to their users, so good, solid informational content (like this content) makes a web site look good to search engines. And to humans.
Create a flow chart that shows where each piece of content goes. Your home page might contain the strongest sales pitch, listing visitor benefits and freebies in bullet lists for easy scanning.
Include an on-site blog to update content easily. (No programming required. Blogs use WYSIWYG editors making uploads a breeze.) Make sure to link the blog off the home page and all interior landing pages.
Avoid squeeze pages. SEOs disagree on this one but you think about it. A squeeze page is often the first page a visitor sees. It contains an opt-in module that requires site visitors to submit an email address to gain access to a site – often without knowing what they’re opting in for.
Why create a stumbling block by requiring visitors to log in before they even get to page one of your web site. It doesn’t make any sense.
Use embedded text links to pull visitors deeper into the site. The main text, often informational, is used as bait to pull the visitor deeper into the site. It’s simply another means of navigation to take visitors where they want to go fast.

It’s not just what you say, it’s where you say it. For example, place a strong call to action on the Contact” page even though this page will never be indexed by a search engine. Why? Because if you got a visitor to click on the ‘Contact Us” page, you’re half-way to converting that visitor to a buyer of your products or services.

So, by placing a strong call to action on the contact page, listing benefits and every means of contact you can think of (including telepathic), the visitor is more inclined to reach out to contact you – even if it’s just to answer a question.

You start with a flow chart or three-stage outline to create a content architecture that provides a little well-placed sizzle and a whole lot of informational content.

Fresh content, too. Bots like it and so do repeat visitors.

How you position site content is just as important as what that content says. So, before you even start planning the structure of your web site, plan the content architecture and build the site around your content.  Choose a green hosting provider to demonstrate your company’s responsibility.

On the world wide web, words say it all.

Ms. Rosendahl has over 19 years experience in systems analysis, hosted applications, and management as well as 13 years experience in web hosting and Internet marketing.  Ms. Rosendahl has a Bachelors from Houston Baptist University with a double major in Computer Information Systems and Business Management.
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We are living in the world of information technology and it will not be wrong to say that major parts of our life are now dominated by Internet. There is millions of website presently working and thousands are created daily. This has really increased the competition. If we want to get our website popular it is very important that we come top in search engine result.

The manipulation of search engines result is termed as SEO and this industry has gained lot popularity in the recent time. Different websites have been using SEO service London for their website to come top in search engine result. It is a traffic acquisition strategy. And it tries to seek to direct audiences who are involved or interested in particular products, its services or ideas rather than competitors.

A good SEO company expends time and energy getting a website rank well in a search engine. A set of keywords are suggested by the firm and website owner selects the one which he find the best. After the keywords decision the SEO campaign starts and a determine steps are taken by web designers London and SEO expert from the same company.

The work of a good SEO webmaster is not only brings good rank but also pays focus on what happens after visitors arrive. If visitors arrive, but click-back because a site isn’t what they projected to see, then the attempt to enhance the ranking goes wasted. So the entire SEO is a science that involves many steps and applying it all on a website is a sure sort success. And if a website is able to convert its traffic into a business the motive gets complete. Let’s look at ways of making healthier and profitable use of the traffic we have.

Internet Dominating World

We all are the part of internet world. The time has gone back when producers were able to dictate to consumers because consumers were not having much choice. Markets were not facing much competition. Markets were actually enjoying regulatory protection against new competitors.

However the present world of internet is totally opposite it is a deep merging of markets. Anyone, anyplace, can locate up a “store front”. He can owe a website by asking London web designers to design a website and a developer to develop it. With the help of hosting provider he can host a website too. So within a expense of certain 1000 bucks he become a owner of an online store.

But this has not led the benefit to producer; this environment has shifted the power from producer to consumer. Consumer can exercise choice. And on internet, exercising the choice is not more than a click. In such an atmosphere, user-centric promotion is principal and crucial aim. If we don’t please visitors, it’s very simple for them to go somewhere else.

There is little importance in positioning #1 if the sightseer is displeased with what he sees and clicks back further down the search the page of your competitor instead. So don’t fight to come top in result but to give quality service to the user.

Methew Gilcrist is working with http://ukwebsitedesigncompany.co.uk. He advises consumers through his articles on Web Design London related issues as He is an expert web design advisor. To know more about web designers london, web development london, web designers london.
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PPC or Pay Per Click is one of the best methods of online advertisement. Running a PPC campaign for your business in Google accelerates your business growth amazingly. Google adopts complete transparency in showing your advertisement. It gives due respect to your ads and does not give any undue advantage to anyone.

Here is a list of important things that you must keep in mind to make your PPC advertisement a great success.

1. Before running a PPC campaign, you should completely understand the nature of your business and accordingly you must choose a niche market to show your advertisement. PPC advertisement brings direct traffic to your site and gives you good business leads. But you must be cautious if you are new to PPC as you cannot grab the right business unless you know how to run a strategic PPC campaign. In this case, you can take support from Google AdWords support team or a Google certified professional.

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2. As visitors or your prospective customers come to your website by clicking your PPC ads, you must have a professional website that attracts their attention and shows them clearly the product or service of their choice. Here, you must decide the landing page of your website for your advertisement. It must show the products or services you offer, your contact number and inquiry form.

3. Next is choosing right keyword or key phrase for your PPC advertisement. It is the most important part of your campaign as it determines the actual traffic and in turn business leads you will get. The best way to choose appropriate key phrase is to think like a customer and then to take help from Google keywords analysis tool. Furthermore, you must select the negative keywords through which you don’t want your advertisement to be visible.

4. Writing description for your advertisement is very important in PPC campaign that demands strategic writing skill. The strategic words that you use in the PPC advertisement induce visitors to click on your advertisement. Here, you must choose the exact words that specify your products and services. Limited word space can pose a challenge but with little efforts you can handle it easily. Ads should be eye-catchy and convincing. You can also provide your contact number in the advertisement.

5. Once your advertisement starts showing in Google, you should analyze the keywords that are bringing traffic to your site and you must delete other irrelevant keywords. You can also add new keywords after making proper analysis of the trend of the clicks and response of the visitors.

Follow the above mentioned guidelines in your PPC campaign and you will definitely get an amazing outcome from your advertisement.

Author Bio:-Prashant Kumar is Project Coordinator at e-Definers Technology. e-Definers Technology offers PPC services in Delhi and it possesses expert web designers in Delhi, India.
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For those out there that have a website and the will want to make sure that they will get to promote it easily, well, for them there are many website directories on the internet that they can delve into. What a website directory does is that it will help your website become more popular and thus, score better when it comes to Google rankings. Maybe you have also thought about having your own search engine directory.

And if so, well, for each individual that will want to have his websites listed, you will have to ask them for a certain fee that you decide upon. As such, you will see that having your own directory can be difficult at times and that is why you will certainly have to be vigilant in regards to this and do all that it is possible to achieve your goal. If you want to have things more simplified, then the wordpress directory theme is something you will never be able to do without. With it, you will practically be able to run a directory easily and you don’t need to have any programming skills whatsoever.

As such, when it comes to wordpress, it is just the choice of millions of people out there and I think that you will be very much happy to her the fact that now it is also very much compatible with website directories. The joy is that the ones that will decide to use it, will practically have also a few choices to delve into.  

More to that, it comes with a very good wordpress directory plugin that allows you to have a great number of options when you will set up your directory. Asides form that, if you will get to purchase it, then you will be entitled to install as many times as you want. And you can imagine that comes next when you will get to have more than one directory set up.

When you have a web directory, you will practically be let in on the chance of making a lot of money and it is up to you just how you will get to attract your potential customers. With good software that helps you manage your directory, you will always be on the winners’ side.

So don’t worry about the fact that the economical crisis is making ravages, as you can easily make some money by delving into web directories.

Are you interested and want to know more about wordpress directory theme and wordpress directory plugin? If so, please visit us.

Richard is a full time internet marketer, with more than 6 years of experience in giving advice to thousands of customers on choosing the best products online
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Search Engine Optimization or SEO techniques are extremely effective in making your website more and more popular among customers. You all might be aware of the fact that a website is the face of a business. So, if you want to promote your business in a successful manner and take it to greater heights within a short time period, you need to get in touch with a reliable and experienced SEO company. Such a company works in the direction to earn more and more traffic for your website by adopting advanced and innovative strategies. The role played by the SEO experts in earning a better exposure for a website in the topmost search engines is ineffable.

There are millions of websites that are struggling to acquire highest rankings in the search engine results. Since the competition is becoming tough with every changing day, individuals require a strong and effective way of website promotion. Promoting a website on your own can be a tough and time consuming task. That is why; it is always suggested to trust a professional SEO company that can provide you desired results from your website both in terms of traffic and revenue.

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There are innumerable professional companies that have been assisting customers in the direction to achieve better results from the sites. But choosing a reliable one sometimes becomes difficult. Some of the important factors that need to be considered before making a final decision have been listed below:

Type of website

First important factor that needs to be kept in mind is the type of website you have. Always make sure that the type of website that you want to promote goes well with the company you are choosing or not.

Experience

The second important factor that needs to be given priority is the experience of the company. If you are choosing a reliable and experienced company, it can help you achieve better results and that too within a short span of time. Also, make sure that the company comprises of skilled and trained team technicians. Before making the final decision, you should ask more and more people, do full research about the company for complete satisfaction.

Budget

Last but not the least is the budget factor. Advance planning can save you from a lot of hassle and confusion.

These are some of the key concerns for a reliable SEO company. In order to find one, take help from websites.
Nirvana Canada is one of the leading companies that works in the direction to provide customers with high quality web design and internet marketing campaigns.
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