Tech-Seeker

Once you have decided upon your niche, the next step is to grab your keyword search tools and tackle the next, and very critical, assignment – selecting your keywords. This step is frequently undervalued, in my opinion, and the reason is, I believe, is because it is not the sexiest of activities. You are filled with excitement about your niche and want to get going. But without doing proper keyword search and understanding how to use the keyword search tools, it is the equivalent of building the most wonderfully attractive and enticing retail store, but locating it in the middle of the wilderness where no one will find it!

There is lots that I, and others, have written about keywords and their importance and I don’t intend to go into too much detail about that in this article, but suffice to say that the 2 of the major reasons for their importance are:

The keywords you choose must reflect the words that people are using in the search engines when seeking information about your niche
Without the appropriate keywords, the search engines will ignore you and you will not be found – remember what I said about building your magnificent store in the wilderness! The search engines will not try and figure out which niche you are in, they will just pass you by.

There is a lot more that can be said about keywords, but those two alone are strong enough reasons  to convince you to select the right keywords.

So now that I have convinced you to approach keyword selection with the seriousness it deserves, what keyword search tools do I suggest? In my opinion, there are two that stand out about all the others. They are Market Samurai and Wordtracker. I have to admit that I am a big fan of both of them. However, right now I find that Market Samurai is really slow and that can be frustrating if you are doing deep searches, which you need to do at this stage. Market Samurai gives an amazing amount of information and goes way beyond keyword search, but the speed of getting the information goes against it. For that reason, I would suggest you use Wordtracker, which is also an excellent tool and comprehensive. It is fast, easy to use, intuitive and, very importantly, points you in the direction of keywords that are really worth going after.  They also offer a 7 day free trial, which is really helpful.

Once you go into Wordtracker, you enter your base keyword to start a search (I always use the Google section). Once you have done that you will see a number of columns – searches, competition and KEI. Yes, I know there is another column KEI3, but I am ignoring that at the moment. Just to give a brief explanation to these 3 columns:

Searches – this is the number of searches in Google for that keyword  in the last month. The higher the search, the more popular is the keyword, so the more attractive it is.
Competition – Under “Competition” you see the letters IAAT, which stands for In Anchor and Title. This is hugely important as this means that this is the level of competition that exists where they have got those exact keywords in their anchor text and title. In other words, they have got their website pages properly optimized. This is your real competition – and very important to know how competitive your keywords are. The higher the competition, the more difficult it will be to break into the first page on Google.
KEI – This is a measurement that combines competition and  attractiveness to use. Put simply, the higher that number is in the niche you are searching, the better it is to select as a keyword for your purposes. Just remember that the actual number is relative – so you are judging how high/low the KEI relative to the numbers in the range. There is no absolute number that you can decide upon as the range varies from one niche to another.

Now that you know what these columns mean you can then move on to choosing the keywords that are right for you. Like in any selection process, you must determine your criteria for selection and no keyword search tool will do that for you – you must do that yourself.

To help you with that I am giving you my criteria In Wordtracker for the affiliate marketing niche – one that is very competitive:

Searches – no upper limit, but minimum must be greater than 3000
Competition – less than 20,000
SEI – as high as possible, but must tick search and competition criteria.

Once I have selected those I then have a further criteria that I adopt and this can be done in Google as I want to know how competitive the market is for videos for this keyword. So, I go to Google, type in keyword, click on “Videos” and my criteria here is the following:

Videos broad – less than 250 (broad is where you have just typed in keyword and nothing else)
Videos “exact” – less than 10 (“exact” is where you have typed in keyword inside inverted commas which gives you the number of searches with those exact keywords)

This is demanding, but really worth the effort. Your investment in this activity right now will yield you enormous results down the road.  Once you have your keywords, you are now well on your way to producing content that will get found on the search engines.

Use this article as the basis for your search, and in the world of keyword search tools, Wordtraker is brilliant. I can promise you that you will find excellent keywords that will be the bedrock of your online business.

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Keyword research is very important information. By using the right keywords you can drive targeted traffic to your website and this will mean more sales. There are many keyword research tools to use but I like to use the ones from Google. They are free and easy to use.

Google Insights

The first one I will discuss is Google Insights. I use this tool to get generalized keywords. There is a search bar at the top of the screen for you to enter your niche or a general keyword. So let’s say your niche is snow skiing so type that in and hit search. This tells you what people are searching for in different regions and gives you a top ten listing of search terms and rising search terms.

I find the top ten list of rising search terms to be very important. These are search terms that are currently trending upwards and the top ones should be used in your keyword research. You don’t necessarily have to include them in your keyword list but at least do some research on them. You can even use they search terms to help get you started on writing an article if you are stumped on a topic.

Now that you have a few general keywords to get you started let’s move on to the next Google tool.

Google AdWords Keyword Tool

This is a great keyword research tool. It goes by some other names as well but it’s all the same thing. To get the full search range you must have an AdWords account and it’s free and easy to sign up. You can still use this tool without being logged in to an account but there is a limit on the search terms.

Once you are on the Google Keyword Tool site enter one of the top ten search terms you chose. I’m going to use cross country skiing for my example. Type in your search terms and hit search and you may have to enter a captcha. This will bring up a list of keywords or phrases related to your main keyword. It shows the amount of searches being done monthly on these keywords and the amount of competition. What you are looking for is a high amount of searches with low competition.

These keywords can be used as your alternate keywords. You should have a couple main keywords backed up by a few alternates. I would say between 10-15 keywords is a good amount. Any more than 20 and the search engines may think you are keyword stacking. You don’t want that or you could get banned. Your keywords should vary and not say the same thing. For instance if you have 5 keywords that all say cross country skiing, crosscountry skiing, country cross skiing, etc. that could be perceived as keyword stacking. Another tip to avoid being banned is to only use your keywords a few times throughout your article.

So I’m going to pick a few from this list such as cross country skis, cross country ski resorts, downhill skiing. They all have high searches with low competition. Just remember when choosing keywords that they are relevant to your site or article. I should not use cross country ski resorts unless I talk about some.

Now take one of these keywords and plug in to the search. Go over to the left hand side where it says match types and check the exact box and uncheck broad. This will give you a more specific keyword search.

When I typed in cross country skiing equipment I really didn’t find any keywords that interested me which can happen. So I move on to the next one. When I typed in cross country ski resorts I found a few more keywords I could use with high searches and low competition. For instance backcountry skiing and ski mountain can both be used as more specific keywords.

Just repeat these steps for some of the other rising search terms from Google Insights and you will build a substantial keyword list. Use the ones most relevant to your article or website.

Keyword research can be very time consuming but be patient because it’s also very important in driving targeted traffic to your site.

CJ Simons is a writer doing research on internet marketing.Get more internet marketing tips at chadtanderson.com
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Search engine optimization – how to choose keywords to find or article:

These keywords are actually words people search for them in various search engines. For example a person who thought you get a virus searches for “computer technician” or “computer repair” engines Various search to get results which to them is a call to help resolve The problem computer. The same goes for restaurants, hairdressers, and other field or niche. This is actually the promotion and internet marketing with keywords. When coming to choose keywords, first we must think like a consumer, how Consumer / user thinks, what the user will record the search engines to solve the problem Or satisfy their needs. It is important to emphasize the search words can appear not only keywords but meta tags Even the articles you write that you want to perform the same search engine optimization Copywriting article should make better by the same keywords in the text that article The article itself to register the article by following this keyword manipulation will By tool teach you to use it down the line Now I’ll give you a tool of the Google search engine is very efficient and effective for selecting Search words. Semantics – Google runs tests matching the keyword link to where it appears in, writing an article and / or site is important to emphasize that the context of syntax and semantics of that keyword phrase, for example, you could not write an article and write it just tags or write “This article will discuss a technician Computers, PC technician, PC technician usually will need to think like a PC technician, PC technician required a big head, “such statement is designed to fail because there is no legal connection syntax and semantics in this section, a very important article keywords and / or site will have a connection Another syntactic sentence semantic search engines alongside simply push the same keywords they have no semantic meaning to that phrase and so on. – Credits to the articles named – vital.org reminded me of the importance of semantics and context keywords to trial – Link tools for selecting keywords from Google:

 https://adwords.google.co.il/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

Find the keywords – When you write a specific keyword, for example, “computer technician” Or “construction sites, and click on the tab” Search “You will get the exact results of the word And results of the elements related to the search word, for example the search words “Computer technician” You will get results of computer technician course, “” computers “, and more … We will now let’s simulation: Keywords to write the word “computer technician” press “Search” You will get 5 rows in the table are as follows: Keyword – a single word or combination of several keywords of the same word Shachpstam Or alternatively, a word related to that keyword Shachpstam. Competition – the degree of competition that same keyword, which is very important in terms of Level of competition for that keyword and the intention is, that you wish to combine the word Key “computer technician” your article on your site or take this account Shlcerup The two keywords “computer technician” There is a lot of competition for those keywords “Computer technician”, and progress here will be associated not only with the keyword but in many Other important aspects such as incoming and outgoing links from that site / article, Extent that the same site ranking, page views that level entrances for the site / article, and more … Select a keyword that it is very difficult competition to get rating will cost you Promote strong so had to pick some keywords that have less competition combined With the same keywords that have a big competition. Global searches months, monthly local searches – here actually This is the number of clicks of the searches performed by users Clicks can be analyzed in various forms by the level of interest in the search hierarchy Of those users. Actually here you can really see which keyword using various search engines impression In order to achieve results that he wants them, this element is to know the level of The relevance of that keyword. Local search trends (biased her / decrease / stable that keyword) – You can expect the same trends of keyword searches Trends help us understand if the keyword today is on the rise or decline or In “piano” on a decrease, respectively, or alternatively drop a bit or it In fact the search trend we can expect or imagine if the same keyword on the rise Or statistically stable level for the future we can assume that a keyword is good for us Because it is very stable if the course is stable. On the right side of the table right to pay attention to other options For example “match types”: Actually match types is designed to enable you to check the matching search The same keyword for example: Match Types: Extensive – the results will be also the same keyword and results related to that Keyword. Exact – of the maximum precision keyword Expression – as the phrase that their registration will show the results You can expect more articles in the forum I am Director: Allah Support – Computer and Internet -

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Keywords are definitely the deciding factor to ensure efficient optimization of search engine. Choosing the right keywords is the most crucial and significant part of SEO. It becomes a challenge for the person who wants to be at the top of the rating in any search engine. It might sound an easy task for you when you start doing the business, but it gets truly confusing as you continue to look for the right keywords for your site. To overcome such problem you have to be very patient and keep the thinking process going on. There are several tips that can help you along to find the right keywords for the site of yours. But before starting anything one common and mighty effective lesson that you must know that you have to use your commonsense with good effect. Time will come when you will have to take decisions on the basis of your instinct. When you will be asked to make a comparative analysis with the activities of the competitors and make your SWOT analysis, your commonsense will become a dependable source for you to take decision with perfection. Here are some of the tips that will help you create the keywords that will generate maximum traffic in your site at the same time it will ensure the optimum level of SEO. Let us see if we can ease your job a bit through the tips given under.

What are the most effective keywords for optimizing search engine?
Days have gone by when one could think of achieving high ratings through one word keywords. Today it is a different scenario altogether. You can’t achieve steady and consistent higher ratings through single word keywords. So you have to look for at least two or three word key word to make your site popular. A part from that another significant thing is that you must include the core word in the keywords that give a little view of the content of your site. For example, if you have a site that tells about “Piano”, you must include piano in your keyword. It could be “Piano lessons, Piano showrooms” and so on. The most important thing is to focus on the content of your site. The content of every site happens to be unique and different from the others. So if you can create keywords from your content, more chances will be there that your keywords will match the content more and as a result of that it will increase the rating of the site in any search engine. For a site featuring the piano, you have to create keywords studying the genre of the content. There are several aspects of piano as a musical instrument. What you have to define is which way the content is intending to serve the readers. It could be the intention of providing the lessons of piano or it could just have the intention of selling the instrument. What it offers you have to create the keywords according to the genre and motives of the content.

Density of the keywords:
After creating the keywords, the next thing that you will be asked to do is to make the keywords relevant to your site content. It is known as the keyword density. It is believed that the more the density of the keywords, the higher the rate of the site being relevant to the search engine. There are no strict bindings for the keywords density, but there is a common recommendation that you keep the major keyword density from 3-7% and in terms of minor keywords 1-2% is optimum. The density of the keywords ensures the frequency of your relevancy with the content. One trick that you can use is that have a detail and brief look of the content. Study which topic or title has come back several times in your discussion and then create the keywords matching that particular topic.

Placement of keywords in special places:
It is equally important to place your keywords in the key places along with having effective keywords. As for example including keywords in every heading is very important. Most of the time, your heading will be the decider for your content to get read out by the readers. That is why it is very important that your keywords appear frequently in the headings. If the readers find dissimilarities in between them they will switch to another one. A part from including the keywords in the headings, you have to put your keywords in the URL as well; definitely it will move your ranking ahead.

Keywords included in the URL:
Your domain name or the URL your site expresses a lot about the site. So it is very important to create your domain name with a lot of thinking. For example, as we have assumed earlier, if your site is about Piano and it is about learning piano, then your domain name could be like piano_lessons.net, or learningmusic_piano.org. Like we said before here you have to use your commonsense. The name of your domain should reflect the content you are offering. Otherwise, the viewer will find himself in the dark and eventually escape your site without even having a look at it. It is just a matter of harmonizing the concept of contend with the keywords.

Keywords in the page title and in the Headings:
Keyword in the page title or in the headings is another important issue. It is because the page titles are shown in the search engine. Although it is not compulsory in the HTML specification, but it can be fruitful for your ratings. There are many viewers who click every site reading the headings given below every link. As a browser I personally take a look at every heading in the search of the brief information. So if you include the keywords in the heading of the content it will appear in the search engine if relevant topic is searched and as a result of that you will achieve a gradual progress in the ratings of your site.

We hoped the discussion would become fruitful to your operation of SEO. There is vast opportunity for you to research about the tips to make the keywords more efficient and strong that takes the site at the top of the ratings.

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