Does a Copywriting Beginner Need a Swipe File?
Okay, so do you really need a copywriting swipe file? You already guessed it. The answer is YES! Of course, you do.
Ask your copywriting mentor or guru, and he will tell you that as a copywriting beginner, you ought to have a copywriting swipe, and that’s a MUST.
Why? Well, a copywriting swipe is a collection of all those iail newsletters, direct mail responses, brochure copies, ad sales letters, media adverts, scripts or literally anything that you dei to be a ‘classic’. These are the ad sales winning ideas created by the copywriting masters. And you are supposed to use thi as a format or a tiplate when you are on your own.
You can always go and collect works of Gary Halbert, Nick Osborne, Ted Nicholas, David Garfinkel, Dan Kennedy, John Carlton, Clayton Makepeace, and so forth. These are the copywriting masters of all time. Study their work and find out what was common among all of thi. The more you read, the better you write.
As my friend Miguel Alvarez says that every copywriter needs a decent swipe file. The monthly copywriting genius is so much more than that – It’s a self-growing swipe collection, built for you by the best and made only from winner sales letters… It is, without a doubt, the most valuable resource in any copywriter’s toolbox.
Wait! This is not to say that you will sacrifice your own creativity to follow the tiplate blindly. This is totally wrong. As a copywriting beginner, you have to use your own fresh ideas into the project in hand. It will bring novelty and distinction to it. Use the swipe file to CREATE something new. It should be a source of inspiration to indulge further into the art of copywriting, and not a way of escape out of it!
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