How to run a successful link exchange program.
Link Exchanges are a very time consuming project. The time it
takes to find the sites to exchange with, contact them and place
a link on your page can seem like an eternity. The hardest part
about link exchanges isn’t the research, it’s the waiting. This
article will give you some tips to help speed response time to
your requests.
“How long does it normally take?” you ask. The average wait can
be 2 to 3 weeks, sometimes even longer. The reason for this is
that many people operate their web site as a hobby or side
business and may not be on top of their email. Keep these
timeframes in mind before you judge the successfulness of a link
campaign.
The first step is to find sites related to your web site that DO
NOT have a large directory of links posted. You want to link to
sites that have less than 100 links on their link page. Their
Page Rank (PR) should be at least equal to yours. Higher is
better, so always aim for the heavy hitters. Now, on to the
business of saving you time.
Once you have located a site to contact, send a short but
poignant email. If your email is too long, it may not be read.
What should be in your email? First of all, your email should be
personalized. Don’t send the same email to dozens of people,
send one at a time. This will help avoid being thought of as a
spammer. The personalized touch shows you are serious and that
the email was sent by a real person. Nothing says “this is of
little importance to me” like a form letter, so avoid using them.
The letter should also include: The HTML code to your text ad.
This will make it easier for people to add your link to their
site. A link to your link page. This will make easier for whom
ever you are requesting a link from to find your page.
Also, if they ask for you to link first, do so. If you have
already been to their site (and certainly you should have if you
are requesting a link), you will more than likely know if they
want a good faith link up. The email you send them should have a
confirmation that their link is up and that you are requesting a
reciprocal link.
Once you make contact with the web site owner, how long will you
wait? A week? Two weeks? Honestly, it may be a month before you
see your link unless you show some persistence. It doesn’t
always depend on how often they do updates. I would contact them
once a week after your initial inquiry after checking their site
first. They may have placed a link up without notifying you.
So, in summary: Spend time finding sites that will be an asset
to your enterprise to save time by not corresponding with those
that won’t. Succinct, personalized E-mails Include all coding
and links necessary to make it easy on the site you want to
exchange with Research their link policy ahead of time Be
persistent
Link exchanges are very time consuming. It takes patients and
great recorded keeping to keep track of who has and has not
added you. I do this with an excel spread sheet. It makes
keeping track a lot easier to do. Especially, if you are doing
large link campaigns.
Good luck.
Read more articles http://mr-seo.blogspot.com/ To learn more
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