Challenge
The University of the Arts came to us with several key challenges in enhancing their digital footprint:
- Website content was not ranking for relevant keywords.
- Organic visibility for program pages needed significant improvement.
- User experience was not intuitive, making navigation difficult.
Our team developed a strategy designed to:
- Conduct a comprehensive UX audit to enhance navigation.
- Optimize program pages for better keyword targeting.
- Revamp content to reflect the university’s artistic expertise.
Increase in Organic Program Previews
0
%
We conducted a comprehensive UX audit and optimized the University of the Arts’ website, focusing on enhancing individual program pages and targeting relevant keywords used by prospective students.
This optimized content strategy served as the foundation for improved user experience and increased organic visibility. By aligning with the university’s artistic expertise, we significantly enhanced website performance, driving more traffic to program pages and improving search rankings.
Our SEO efforts led to a 47% increase in organic program pageviews.
Testimonial
“It’s been great working with the team. It almost feels like FourFront is an extension of our team. The work has been consistent, high quality, and precise. I can’t really find any fault in your work.”
–Meg Frisch | Director for Web + Digital Strategy
